Maven Exec Plugin not using system path on windows?

Programmer Question

How can this not work in windows?

org.codehaus.mojo
exec-maven-plugin
1.2


deploy-dev-ssh
install

exec




echo

hello

I get this when I run it:

[ERROR] Failed to execute goal org.codehaus.mojo:exec-maven-plugin:1.2:exec (do-this) on project : Command execution failed. Cannot run program "echo" (in directory ""): CreateProcess error=2, The system cannot find the file specified -> [Help 1]

How can echo not be on the PATH?

Find the answer here